The California Consumer Privacy Act (CCPA) was adopted in 2018. Scheduled to go into effect from January 1, 2020, this regulation introduces new privacy privileges for California’s 40 million residents.
This legislation guarantees California residents five key rights in relation to their personal data.
The CCPA requires businesses to make consumers aware of the information they collect about them. For this reason, companies must outline the kinds of information being collected and the purpose for which this data is gathered in their privacy policies.
Under the CCPA, businesses are obligated to provide a mechanism through which the consumer can access and review the personal information collected about them.
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The CCPA’s deletion privilege is focused on allowing consumers to request the deletion of the information collected about them and stored by a business.
Consumers have the right - at any time - to command a company that sells personal information about them to third-parties to stope this sale under the CCPA. If a consumer is a minor, this regulation provides for the right to opt-in to the sale of data, which is exercised by minors aged between 13 and 16 years old or a guardian for minors under the age of 13 years.
After opting-out, consumers may choose to opt-in for the sale of their personal information again. This may happen due to the provision of certain products or services or for financial incentives in return for their data.
Under the CCPA, businesses are prohibited from discriminating against consumers by denial of goods or amenities, charging a different price or rate for goods or service, offering a different level or quality of goods or services, or implying that they will do any of these things as a result of a consumer’s exercise of any CCPA rights.
Learn more about CCPA using our detailed summary and find out how you can make your company and website CCPA compliant.
Once you have a clear picture of what you need to do to comply with CCPA, book a call today and get a personalized demo of our complete solution for free.
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