Your HubSpot website collects data with every visitor click, potentially creating compliance headaches under today's privacy laws. Without proper cookie consent management, you risk substantial fines—up to 4% of global revenue under GDPR alone. Secure Privacy's HubSpot integration offers a streamlined solution to this growing challenge.
This specialized tool tackles the complex requirements of GDPR, CCPA, LGPD and other privacy regulations while preserving your HubSpot site's marketing functionality. If you're struggling with cookie compliance while using HubSpot, here's what you need to know about this integration.
Explore more privacy compliance insights and best practices
HubSpot's powerful marketing tools rely heavily on cookies and tracking technologies. This creates a fundamental tension: these tools provide valuable insights and enhance user experience, but they also trigger significant compliance requirements.
Today's privacy regulations demand far more than simple notification banners. HubSpot sites must now implement:
The stakes are substantial. Non-compliance with regulations like GDPR, CCPA, and LGPD can result in significant penalties, damaged brand reputation, and potential legal issues.
HubSpot's platform uses multiple cookie types:
Each category carries different compliance requirements—functional cookies might be exempt from consent under certain laws, while marketing cookies almost always require explicit permission. Managing these distinctions without a specialized solution quickly becomes unwieldy.
Secure Privacy has developed specific features to address HubSpot's compliance needs while preserving marketing capabilities.
The integration creates a compliance foundation with:
These features solve the fundamental compliance requirement—proving you obtained proper consent before deploying non-essential cookies.
Beyond basic consent, the integration gives visitors ongoing control through:
This approach satisfies regulatory requirements for ongoing user control while creating a transparent relationship with your site visitors.
For businesses with complex web presences, the integration offers:
These capabilities streamline compliance for organizations with international audiences or multiple web properties under the HubSpot umbrella.
Setting up Secure Privacy with HubSpot involves a straightforward process:
The entire setup typically takes under an hour, with most complexity centered around designing the right consent approach rather than technical implementation. There is a step-by-step setup guide as well.
While Secure Privacy handles website cookie compliance, HubSpot offers built-in features that address other privacy aspects:
HubSpot forms can include dedicated privacy notices and consent checkboxes. When visitors complete these forms, their legal basis for processing is automatically recorded as "Freely given consent from contact" in your HubSpot database.
This creates a comprehensive compliance approach:
For HubSpot Enterprise users, the platform now offers enhanced sensitive data capabilities that complement cookie compliance. These tools allow you to:
When combined with Secure Privacy's cookie management, these features create multi-layered protection for visitor information.
The integration addresses specific requirements across major privacy frameworks:
For European visitors, the integration provides:
For California residents, the system delivers:
For Brazilian visitors, the integration offers:
Businesses implementing Secure Privacy with HubSpot frequently ask:
No—when properly configured, the integration allows consenting users to be tracked normally while respecting the preferences of those who decline. This preserves valuable analytics data from consenting visitors without compromising compliance.
Marketing automation flows will continue functioning for contacts who provide consent. For visitors who decline marketing cookies, you'll still capture their explicitly submitted information (like form completions) but won't track their broader site behavior.
Yes—the integration manages cookie consent but doesn't prevent advertising functionality. Visitors who accept marketing cookies can still be targeted through HubSpot's advertising tools, while those who decline are excluded, maintaining compliance.
To maximize the effectiveness of Secure Privacy with HubSpot:
The language in your consent banner significantly impacts acceptance rates. Focus on:
Privacy regulations require ongoing compliance monitoring. Schedule quarterly reviews of:
Privacy regulations continue evolving globally. Work with Secure Privacy to:
Secure Privacy's HubSpot integration offers a practical solution to the complex challenge of cookie compliance. By implementing proper consent mechanisms, you not only meet regulatory requirements but also demonstrate respect for visitor privacy—an increasingly important brand differentiator.
The integration preserves HubSpot's powerful marketing capabilities while providing the documentation and user controls needed for compliance across major privacy frameworks. For businesses seeking to minimize regulatory risk without sacrificing marketing effectiveness, it offers a streamlined approach to managing the growing complexity of global privacy requirements.
Most businesses complete the technical integration within an hour. The majority of implementation time involves configuring consent settings, designing your consent UI, and testing across different scenarios. Planning for 2-4 hours total implementation time is reasonable for most HubSpot sites.
No. While the integration helps with cookie consent, you still need a comprehensive privacy policy. Secure Privacy offers a Privacy Policy Generator that creates policies specifically designed for HubSpot sites, but you should have legal counsel review any automatically generated policy.
The impact on page load speed is minimal. The Secure Privacy script is designed to load asynchronously, preventing significant performance impacts. In testing, most sites experience less than 100ms of additional load time with the integration active.
Yes, the integration works across your entire HubSpot environment, including landing pages, blog posts, and main website pages. This ensures consistent compliance across all your HubSpot properties.
The integration remembers user preferences through cookies (ironically). When visitors return to your site, their previous consent choices are applied automatically. You can configure how long these preferences remain valid before requesting renewed consent.
We are currently developing the Secure Privacy App for HubSpot. Use this link to get a notification once the app is ready.
