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First-Party Data Collection & Compliance: Best Practices for GDPR & CCPA in 2025

Your marketing strategy depends on first-party data collection compliance, but navigating the complex web of privacy regulations can feel overwhelming. With GDPR fines reaching €20 million, CCPA penalties expanding under CPRA, and 20+ US states enacting comprehensive privacy laws by 2025, collecting customer data legally has never been more critical—or complicated.

California Privacy Law for Marketing Agencies: What's Changed in 2025 & How to Stay Compliant

California privacy law for marketing agencies has reached peak complexity in 2025, with enforcement actions targeting mainstream businesses and technical configuration failures resulting in substantial financial penalties. The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) now require comprehensive operational changes that affect every aspect of digital marketing campaigns.

Jul 28, 2025

12 min read

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First-Party Data Collection & Compliance: Best Practices for GDPR & CCPA in 2025

California Privacy Law for Marketing Agencies: What's Changed in 2025 & How to Stay Compliant

Stay Updated on Privacy Compliance