Legal & News

Cookie Consent for SaaS Companies: A Complete Guide to Getting Compliant

Your SaaS application serves users across 47 countries from multiple subdomains. Marketing runs Google Analytics and advertising pixels, product analytics tracks feature usage, support embeds third-party chat widgets, and developers added conversion tracking last sprint without notifying legal. Now your privacy officer discovered that EU regulators are auditing SaaS companies specifically for cookie consent violations — and you're not sure which cookies fire before users consent or whether your banner even appears on all subdomains.

Oct 29, 2025

11 min read

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