Privacy Insights That Matter

Chrome Third-Party Cookie Compliance and Privacy Sandbox 2025: Strategic Approaches to Third-Party Cookie Retention

For years, the digital marketing world braced for "cookie-pocalypse"—the moment when Google would eliminate third-party cookies from Chrome and fundamentally break traditional online advertising. Companies spent millions preparing for a cookieless future, developing new tracking methods and rebuilding their marketing infrastructure. Then, in July 2024, Google shocked the industry by announcing it would not eliminate third-party cookies after all.