Privacy Insights That Matter

Cookie Consent A/B Testing: A Practical GDPR-Safe Guide

Most companies treat A/B testing their cookie consent banners like any other conversion optimization exercise — tweaking colors, adjusting copy, testing button placement to maximize acceptance rates. But cookie consent isn't just another conversion funnel. It's a legal framework designed to protect user autonomy, and testing it incorrectly can invalidate consent entirely, exposing your organization to regulatory fines ranging from €1.5 million to €746 million.