Privacy Insights That Matter

Global Privacy Control (GPC): How to Implement, Audit, and Enforce Compliance

A Californian user enables GPC in their browser on a Monday afternoon. They visit your site. Your website detects the GPC signal, renders an "Opt-Out Request Honored" badge in the page header, and creates a record in your consent management platform. The user goes about their day. Meanwhile, your Google Ads remarketing tag has fired, your analytics platform has captured a full behavioral session tied to a persistent identifier, and your data clean room has received an audience match request that includes the user's email address. Every downstream system that touches advertising data processed this user identically to one who had never sent a GPC signal at all.