Privacy Insights That Matter

Understanding Compliance: Navigating CCPA Regulations with Google Analytics 4

Discover the compatibility of Google Analytics 4 with the California Consumer Privacy Act (CCPA). This article explores the CCPA compliance of GA4, outlines the obligations it imposes on businesses, and provides insights on how to handle CCPA requirements while using Google Analytics 4 for data collection and analysis. Learn about opt-out mechanisms, data retention periods, and consumer request obligations to ensure compliance with CCPA regulations.